Strategy

Dance Machine specializes in crafting forward-thinking, hyper-informed brand strategies that exploit the latest trends in technology, culture, sustainability and consumption. Our unique consumer experience and network of tech connections allows us special insight into the roadmaps of tomorrow's internet power brokers.

Agile Brand Strategy

For our most ambitious clients, Dance Machine incorporates a unique concept called Agile Brand Strategy. Agile Brand Strategy was inspired by Agile software development frameworks, where efficiency and quality of product are paramount, with iterations of work being completed in hyper-focused segments called Sprints. In our brand strategy system, each Sprint produces an executable brand strategy.

The Dance Machine process allows innovators in our necessary segments to remain steadfastly focused on their craft (web software and cloud infrastructure, mobile software/hardware, social computing, finance, user-centered design, branding, marketing) while at the same time efficiently exploiting their ground-level perspective to influence the brand strategy of tomorrow's tastemakers and culture shapers.